Video does work, you just need to deliver it to your consumers!

Forget fancy images on your website—that’s old news. Video is now the standard. Manufacturers and retailers are looking increasingly looking to online video as an effective medium to showcase and promote their new product lines and merchandise. With an explosion in the popularity of video on the web, companies are using video to better display and showcase product.

Product videos vary from informational pieces that focus on features, to full blown entertainment offerings. "The new frontier in product marketing is video content delivery."Companies are embracing video and are producing video around their products at a rapid pace.

The next frontier is delivery. How do you get your product video in front of the right audience? How will consumers interact with your video? Increasingly, manufacturers are using video delivery platforms to serve their product showcases to consumers. Delivery platforms such as Brightcove, Invodo, Appmakr, or AutoMotionTV allow distribution of video content to end-users.

Delivery Devices. iPad, iPhone, Embeddable Video Player.

Mobile delivery is a natural extension of an online video platform. Video delivery platforms allow distribution from a single source to multiple end user devices. Once product content has been uploaded, it can be pushed to iPads, iPhones, and web-based embeddable flash players. This system is highly efficient as manufacturers can upload new product content and instantly make it available to end-users on a variety of devices at a significantly lower developing cost.

What you need: Lead Generation, Reporting/Analytics, VSEO, Social Media.

When considering a video delivery platform, examine the end game first. The difference between a simple video-sharing site and a dedicated video-delivery system lays in the details. Why are you delivering product video to your customers in the first palce? What are you hoping video will accomplish for your organization? Of course, you want to sell more of your product! However, look carefully at the tools integrated into the video delivery platform. If you are promoting through video, you need to know your ROI. That’s where integrated reporting tools come into play.

The real value of video, however, resides in its inherent ability to engage viewers. So now that you have motivated your audience, what are they going to do about it? This is the beauty of an integrated video distribution solution. You are able to direct them to take action.

Check out AutoMotion TV for more info on Dealer Apps.

The new frontier in product marketing is video content delivery.

Video is now the standard in online marketing. The challenge lies in how to effectively reach your market. What needs to be focused on is the actual delivery and distribution process of video content. So how do you get in front of consumers?