Video does work, you just need to deliver it to your consumers!

Forget fancy images on your website—that’s old news. Video is now the standard. Manufacturers and retailers are looking increasingly looking to online video as an effective medium to showcase and promote their new product lines and merchandise. With an explosion in the popularity of video on the web, companies are using video to better display and showcase product.

Product videos vary from informational pieces that focus on features, to full blown entertainment offerings. "The new frontier in product marketing is video content delivery."Companies are embracing video and are producing video around their products at a rapid pace.

The next frontier is delivery. How do you get your product video in front of the right audience? How will consumers interact with your video? Increasingly, manufacturers are using video delivery platforms to serve their product showcases to consumers. Delivery platforms such as Brightcove, Invodo, Appmakr, or AutoMotionTV allow distribution of video content to end-users.