In the article “Top 5 Reasons your Business Should Have a Mobile App,” Manish Sehgal hits the nail on the head when regarding the importance of mobile apps:
…Mobile apps give you a direct channel of communication to your clients and fans, which can be used to push out exclusive and new content instantly to app holders. The key is not to treat your mobile app like a website. Your website is your billboard or the yellow pages. Once people find you, encourage them to grab your app. Use your app to offer special discounts, share exclusive content, or at least give app holders first dibs on whatever is new and special…
At AutoMotionTV, we can't emphasize enough how the time to start implementing dealership apps is now. A lot of times dealers are unsure about forming a mobile strategy. They want to wait until the market’s right, the product’s right, or the timing is right. And that approach just will not work with mobile.
Mobile is very similar to social media platforms such as Facebook. Facebook’s true value is when we as a dealership can get enough “fans” or enough “likes” to our dealership page which then allows us one on one access to communicate – it’s a communication channel with the customer. Dealership apps are very similar.
Mobile apps for dealerships are effective and allow us to have a large user base to communicate with. And so therefore, it is paramount today that you get a dealership mobile app out into the market. Start promoting, start marketing, and start bringing that mobile experience to your customers.
Results:
At AutoMotionTV, we’ve launched apps for dealers across the nation with results – thousands of results. Three weeks after launching the University VW app, over 1500 downloads were achieved. Weber Chevrolet brought on 1200 users in the first two months with their AutoMotionTV Dealer App. Start building your future customer communication channels now through mobile!
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