Tuesday, January 10, 2012

Scheduling Service with Dealer App



An effective and efficient way to keep in contact with customers regarding service maintenance is through a dealership mobile app. The service department can leverage a dealer app to increase service appointments using push notifications.

Dealers can compose a service push notification message right within the AutoMotionTV backend. When the customer receives this notification they can schedule a service appointment while on the go.

“It is about selling cars, but I believe we’re experiencing a paradigm shift in our business," explained Roseville Toyota Internet Director, John Roth. He continued, “The front end of our business is service. If you can create a great app that causes people to come back (i.e. features such as roadside assistance, service scheduling, coupons) then you are building the relationship with the customer right up front.”

The schedule service feature of the Dealer App is also important to the customer. When a customer is reminded that they need an oil change or other vehicle service they can use the dealership’s app on their phone and click to call service or schedule service right on the app. Using the Service feature, the customer is able to quickly connect with the dealership at their convenience.

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