Showing posts with label car shopping. Show all posts
Showing posts with label car shopping. Show all posts

Wednesday, August 20, 2014

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

 

Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.
 

Medium's Used ----------

  • 95% use the internet to shop with 82% of their time spend shopping online, 51% being on 3rd party sites
  • Visit an average 10.1 sites during their search