Mobile Car Shopping

With all of the current technology now at our fingertips can you afford not to take advantage of it? Dealerships looking to increase sales should look into creating (or having one created for them) their very own dealership app. Now more than ever people are using iPhones and Smart Phones to do their shopping; why should shopping for cars be any less convenient? Chevrolet has recently released their Chevrolet Showroom app where consumers can download the app, search and then locate the vehicle they are interested in. However, not all apps need to be this integrated, but what better way to brand and market your dealership than by having your very own iPhone app personalized for your dealership?

At AutoMotion we can create such an app as this. Since it will be customized to your very own dealership the customer does not need to locate the vehicle because it will be at YOUR DEALERSHIP! We will customize the app with your dealership logo in the background. As the customer searches through the app they can view all the current new production models of the manufacturers that you carry. It will then link them directly into the dealerships mobile internet site where they can pan through inventory and also find contact information for the dealership. Sales teams can use this as a mobile brochure to show customers out on the lot or the customer can download it from the comfort of their own home. Do you want your dealership to be left behind with the new virtual and mobile marketing trends?

AutoMotionTV’s App Creation Platform for Dealers

New technology revolutionizes mobile-shopping experience for new-car buyers

MINNEAPOLIS, MN- (May 5, 2010) – AutoMotionTV, a leading provider of video technology solutions, today unveiled a new interactive marketing application (app) for Apple’s mobile devices. This innovative app creation tool provides a fast, cost-effective platform for automotive dealerships to establish a presence with mobile-device users.

Increasingly, dealers are seeking a way to establish a presence in the rapidly expanding mobile device market. However, mobile development costs, unpredictable timelines, and rigorous approval processes have hindered dealerships from creating their own mobile applications. Now AutoMotionTV’s media-based content publishing platform allows the creation and delivery of custom-built mobile apps. Vehicle videos, pictures, 360-spins and real-time dealer inventory create an immersive, interactive, customized user experience.

“Our new technology allows customers to interact with vehicle media in the palm of their hands,” explains AutoMotionTV president, Ben Anderson. “With the ability to touch, spin, and interact with the content, we have created an entirely new way for consumers to immerse themselves in a dealer’s inventory.”

AutoMotionTV’s turnkey solution allows mobile app creation within days, includes end-to-end support, and features a flat rate cost structure. In addition, the dynamic architecture of the system lets dealerships update product media in real-time, allowing
them to simply push the new content to users, without having to re-develop or update the app.

A private AutoMotionTV product launch event took place on April 28th in Minneapolis. Company president, Ben Anderson, presented a keynote address to a host of manufacturers and national agency representatives. A webcast of the event can be
found on the company’s website, at Go.AutoMotionTV.com.

About AutoMotionTV
AutoMotionTV's platform is designed from the ground up to help automotive dealerships establish a presence in the mobile App market. From content creation to delivery and reporting, AutoMotionTV simplifies mobile development. The company's iPad, iPhone app is an ideal fit for dealerships seeking a fixed price solution that delivers a relevant experience to mobile users.

Video does work, you just need to deliver it to your consumers!

Forget fancy images on your website—that’s old news. Video is now the standard. Manufacturers and retailers are looking increasingly looking to online video as an effective medium to showcase and promote their new product lines and merchandise. With an explosion in the popularity of video on the web, companies are using video to better display and showcase product.

Product videos vary from informational pieces that focus on features, to full blown entertainment offerings. "The new frontier in product marketing is video content delivery."Companies are embracing video and are producing video around their products at a rapid pace.

The next frontier is delivery. How do you get your product video in front of the right audience? How will consumers interact with your video? Increasingly, manufacturers are using video delivery platforms to serve their product showcases to consumers. Delivery platforms such as Brightcove, Invodo, Appmakr, or AutoMotionTV allow distribution of video content to end-users.

Delivery Devices. iPad, iPhone, Embeddable Video Player.

Mobile delivery is a natural extension of an online video platform. Video delivery platforms allow distribution from a single source to multiple end user devices. Once product content has been uploaded, it can be pushed to iPads, iPhones, and web-based embeddable flash players. This system is highly efficient as manufacturers can upload new product content and instantly make it available to end-users on a variety of devices at a significantly lower developing cost.

What you need: Lead Generation, Reporting/Analytics, VSEO, Social Media.

When considering a video delivery platform, examine the end game first. The difference between a simple video-sharing site and a dedicated video-delivery system lays in the details. Why are you delivering product video to your customers in the first palce? What are you hoping video will accomplish for your organization? Of course, you want to sell more of your product! However, look carefully at the tools integrated into the video delivery platform. If you are promoting through video, you need to know your ROI. That’s where integrated reporting tools come into play.

The real value of video, however, resides in its inherent ability to engage viewers. So now that you have motivated your audience, what are they going to do about it? This is the beauty of an integrated video distribution solution. You are able to direct them to take action.

Check out AutoMotion TV for more info on Dealer Apps.

The new frontier in product marketing is video content delivery.

Video is now the standard in online marketing. The challenge lies in how to effectively reach your market. What needs to be focused on is the actual delivery and distribution process of video content. So how do you get in front of consumers?