In a video interview with Bruce Pangborn, Internet Manager for El Dorado Motors, Bruce shares his thoughts on the future of mobile and a few ways El Dorado Motors is promoting their Dealer App. Apologies for the poor quality video.
Ben: Welcome to the AutoMotionTV “Mobile Marketing” series, I’m very pleased to be joined today by Bruce Pangborn, Internet Manager from El Dorado Motors. Bruce thanks for being with us.
Bruce: You’re welcome.
Ben: Bruce, just give us a real brief overview if you will on mobile marketing, especially as it pertains to the dealer market.
Bruce: I don’t see …I just don’t see PC and personal computers as being the wave of the future, I see this mobile marketing being the wave of the future for dealerships. And so now is the time and that’s the way I see it. Why wait till it’s there and everybody else has got their foot in the door, and you’re still waiting to make it happen? Take a look at the iPad and what’s going on there and take a look at what the capabilities are now on just your smart phones and the wave going there. So I see that as the wave of the future and I see that as instant access to many of our customers.
Ben: Bruce, maybe talk a little bit about how El Dorado Motors is looking at mobile marketing, maybe some of the things they’re trying today, some different methods, just expand on that for us.
Bruce: The other thing we’re doing right now is attaching it [App] to all of our emails. We have our CRM provider has set up a link, so that whenever we open a new email, we’re going to send the customer one [App]. It’s there automatically, you don’t have to figure out how to put it in. So bulk emails, individual emails, it doesn’t matter. That link for the AutoMotionTV on our Mazda and Chevrolet site is sent out to them to download it [the App] on their iPhone.
Ben: Wonderful. Thank you Bruce, I appreciate your time. You’ve been joined by Bruce Pangborn, Internet Manager of El Dorado Motors. Thanks again Bruce.
Bruce: Yeah you’re welcome, any time.
Mobile marketing is a new concept that many small and medium businesses benefit from. This advertising method is cost effective and offers good results.
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