AutoMotion TV Brings Apps to the Automotive Dealership Market on Windows 8 and Windows Phone 8

Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.

Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8. With more and more automotive shoppers using Windows 8 on their tablet and using Windows Phone 8 devices, dealers can now provide customers quick access to inventory, service scheduling, live chat, and more through interactive apps for Windows 8 and Windows Phone 8.

“We’re excited to connect dealers and shoppers through mobile apps,” stated AutoMotion TV President, Ben Anderson. “Windows 8 and Windows Phone 8 users represent an increasing percentage of the mobile market, and we’re pleased to provide a quicker and more convenient way for them to interface with their dealership.”

“We’re pleased AutoMotion TV is bringing its existing dealer base, technology, and mobile leadership in the automotive sector to Windows 8 and Windows Phone 8,” stated John Richards, senior director of Windows App Marketing for Microsoft Corp. “With the AutoMotion TV Dealer apps, Windows 8 and Windows Phone 8 users looking to purchase a vehicle can easily and conveniently interact with dealers at home or on-the-go from inventory research to service scheduling.”

Using the AutoMotion TV apps for Windows 8 and Windows Phone 8, you can research new vehicles through beautiful imagery and video, chat with a live dealer representative, or schedule vehicle service through the app. The app gives instant access to current dealer inventory, incentives, and vehicle trade-in valuations.

The AutoMotion TV apps for Windows 8 and Windows Phone 8 are now available for download in the Windows Store and Windows Phone Store respectively.

About AutoMotion TV

AutoMotionTV Dealer App is a leader in mobile apps for automotive dealers. The company’s mobile solutions provide customer access to dealer inventory, service scheduling, live chat, and more. AutoMotionTV helps dealers drive more sales and service revenue through mobile.  

How To: Mobile Location Targeting For Automotive Dealers

Reach the Right Customer, In the Right Place, at the Right Time

Dealers can now target mobile shoppers based on their location. AutoMotionTV’s new Location Targeting feature allows dealers to identify up to 5 physical locations in their area; they can put a tracker on these locations which can then be used to target mobile shoppers. When a mobile shopper visits one of these locations, a special offer from the dealership is automatically sent to the customer’s phone.

Demographics

• Dealers can customize their location targeting to reach customers based on demographic characteristics
• Segment your marketing to reach certain customers
• Utilize your dealerships strengths to provide potential and current customers with the best offers in your area
  
  

Utilize surrounding dealerships, service shops and automotive centers to promote your business.

• Place location targets on these places and then market promotions and specials to draw customers back to your dealership
• Boost revenue from your service department by creating offers that beat the surrounding competition
• Get a one-up on competing dealers by providing more attractive specials that can be sent directly to the consumers phone
  
  
  
  
  

Drive Loyalty and Enhance Relationships

• Reward customers with discounts, promotions and sale specials that will keep them coming back
• Utilize location targeting to provide customers with great experiences, boosting your trust and value index

• Reach loyal customers and continue to build your relationships with them
• Utilize your current loyalty programs features to create even stronger marketing promotions
  
  

Re-targeting Consumers

• Re-target consumers who have downloaded your app to drive continued engagement and increase utility
• Contact prospecting clients more readily by connecting straight with their mobile device
• Utilize seasonal offers to get the most from your sales and service departments
  
  

Contextual Approached

• Connect with customers at moments in which your dealership can provide them the most value
• Couple your location targets with your marketing campaigns to increase everything from sales and service to keeping repeat customers in the know

DEALER SPECIFIC ADVANTAGES                                                   
 

Sales Advantages:

• Advertise your specials
• Competitive cash back offers
• Tent sales
• Leasing specials
• Used car specials
  
  

Service Advantages:

• Service specials
• Oil Changes
• Tire rotations
• Seasonal promotions
  
  

Location:

• Use your competitors to your advantage
• Competitor Dealers
• Midas/Jiffy Lubes
• Grocery Stores
• Local Body Shops
  
  

Location Targeting Message Examples:

• Today only $500 off the purchase of any new Ford Fiesta! Hurry in this offer won’t last!

• You’ve been selected for a limited one time only $500 off special of any new 2013 model year vehicle!

• Don’t let winter run your life, equip your vehicle with a set of snow tires today!

• Maintenance is key to long vehicle life, guarantee your vehicle stays running strong with 20% off all oil changes this weekend only!

• Beat the heat, make sure your air conditioning system is in tip top shape! Head down for 15% off all A/C diagnostics.

 

Utilize location targeting to its fullest. Couple your location targets with your marketing campaigns to increase everything from sales and service revenue to keeping repeat customers in the know.

This tool is virtually limitless and allows a dealer to customize their marketing efforts even further. Too many cross shopping customers? Turn them back to your dealership by offering them sales and service specials while they are on your competitors lot. Tailor each location target to create the greatest benefits for your dealership and create an interactive on-the-go marketing strategy that is sure to please your present and future customers.

By Josh Knutson